Company
Message
Message from Chairman
Since establishment, CRI Middleware has concentrated its resources into research and development related to something “Audio” and “Visual”. Our products have been firstly provided to most advancing video game developers in the world.
Now over 200 video game developers are using CRI products. Over 2,000 Game titles are using our middleware. I sincerely thank our customers that this achievement was just possible due to your ever lasting support and encouragement.
Recently market needs for “Audio/Visual” techniques in the area of “embedded systems” and “mobile appliances” are remarkably increasing. To meet the requirement, we have steadily built up technologies in this field, which gradually bring us hopeful returns.
Please touch and feel our technology freely, and return us your frank opinion and thought.
Chairman, Hisashi Suzuki
Message from President
In our daily life, we find ourselves surrounded by tiny liquid-crystal displays and small speakers everywhere, on the street, at home and even in our pocket.
Monitoring the contents of these gadgets found in communication, education, culture or advertisement, I feel an apparent mood shift, weighing more on feeling, user friendliness, etc. Therefore, to reflect the shift, these embedded articles and mobile devices, tend to require sensible and interactive “Audio/Visual” technologies, rather than to be mere annunciator.
Interactive “Audio/Visual” technologies have been nurtured deeply in the video game field. “CRIWARE” technology has been also sharpened by the most advanced game developers and widely supported as the most reliable middleware.
In the year of memorable 10th anniversary, CRI is going to supply our advanced technology and know how to wider industry. We are ready to respond to the wide needs of customers by supplying accumulated intellectual assets as well as newly developing technologies.
“CRIWARE” is a kind of very basic technology working behind the scene. Our company as well is composed of a frighteningly-naïve group of engineers. Even though we would like to widen customer basis, we will concentrate our effort in the niche field of “Audio/Visual” technology.
I firmly believe that being of some help to our customer is the satisfaction of CRI and reason of our existence.
President, Kenji Furukawa
Message from CTO
CRIWARE’s history began in 1996.
CRI was successful in coming up with CRI ADX to control multi-streaming soon after CD drives began to be used in home-use game consoles.
The pick-up racing busily over the top of a CD to align multiple items of sound and data simultaneously and then loading them triggered a strange reaction that made it appear as if it was intentionally making practical use of itself.
And the speakers emitted not the conventional MIDI or the other mechanical synthetic tones, but the auditorium-like, non-synchronized convergence sounds of orchestras and voices, and this has opened a new chapter in digital contents.
In addition, the release of CRI Sofdec enabled us to move away from the world of 2D in which images were drawn with conventional dots and target visual innovations in which high-resolution videos, including actual video footage, could be played back.
Just over ten years has passed since then.
Our Audio and Video technology, adding newly developed 3D Graphics technology, has been polished even further over the course of this period, and advances that have evolved hand-in-hand with advances in hardware now makes it possible to play them back interactively in ultra-fine detail, with high density, and with high-quality sound. The videos played back on the latest game consoles and embedded systems now produce a level of quality and reality that was unimaginable in the past.
We at CRI base our operations on a motto of creating middleware that is able to bring out the maximum capabilities of the hardware specifications. And we don’t restrict this only to the field of high-grade hardware. We have achieved much success in getting unprecedented performance even from extremely small and limited resource hardware.
And, in addition to our daily research and development, we also place the greatest importance on maintaining intimate contact with our customers in order to provide them with technical support. Our mission at CRI does not end when product development is complete, but when our customers have used and been delighted by what they have received. We are always available to lend an ear to our customers’ queries and requests in both seriously and in a timely fashion. One of the reasons for this is because we know that this provides us with the seeds and hints that lead to the development of new technologies.
CRIWARE’s policies are based on the tenets of Surprise, Ease-of-Use and Trust, in which our unique in-house technology generates “Surprise” in its observers, is “Easy to Use” by our customers, and establishes a relationship based on carefree "Trust".
Senior Managing Director (CTO), Masao Oshimi
